Overview

Hello everyone and welcome to Week 8 of BUS9007 Strategic Marketing, focusing on pricing strategy.

In our classroom activities we will focus on the following:

Pricing strategies – different approaches to pricing
Price–demand relationships
Product mix pricing
Price adjustments and changes
Discussion of examples

Below is a list of the things that you should do prior to our class time together to ensure that you get the best out of your study experience.

To do List

In order to successfully prepare for our class time together, please do the following:

Ensure you have checked the course outline and assessment briefs.

Read Chapters 10-11 of Kotler & Armstrong (2021).

Also read Coulter, B. & Krishna-moorthy, S. (2014): 'Pricing strategies with reference effects in competitive industries', International Transactions in Operational Research, vol. 21, no. 2, pp. 263-274.

View the video, 'Pricing strategies explained', accessible at https://www.youtube.com/watch?v=xTw7JUxWsYM.

Also view 'Develop a pricing strategy' at https://business.gov.au/products-and-services/develop-a-pricing-strategy.