BUS9007 Strategic Marketing

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Welcome!

My name is John Wilkinson and throughout this semester we will be exploring the wonderful and fascinating world of Marketing. You can learn more about me HERE !

Through BUS9007 Strategic Marketing, you will be introduced to the key concepts and principles relating to marketing and marketing strategy.

Together we will explore the major principles and theories of marketing. We will apply these principles and theories to real-world examples. Through these examples, you will:

Understand how to identify and analyse key customer-related issues and other environmental factors that need to be taken into account within the strategic marketing process.

Make informed strategic marketing and marketing mix decisions.

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A good place to start your journey is to familiarise yourself with Canvas and make sure you have access to the subject textbook - please start doing this as soon as possible by looking at the "Canvas" modules.

Once you have done this, go to Subject Outline to begin your journey through BUS9007 Strategic Marketing.

If you have any questions regarding IT, Canvas or this subject please check Subject Question & Answer Discussion Board - it's likely that if you have a question, someone else will be wondering the same thing too! It's also a great place to ask questions and get answers from your lecturer and student support staff.

If you still need help after checking the Q&A Discussion Board please email your Lecturer.

If you are accessing this course from a mobile device, please review the following: Mobile Guides - Canvas Student

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