Course Syllabus

About

This subject is a core subject of Master of Business Administration degree. The subject is delivered over one semester.

Please refer to the Subject Outline for BUS9007 - Strategic Marketing for details about: 

- Subject Description 

- General information about the subject (including student workload, subject learning outcomes, topics,  and prescribed textbook)

- Assessment requirements.

Find the Subject Outline for BUS9007 HERE.